Advertising using balloons and other inflatables is a fairly new method of advertising, but has its origins many years back when advertising in the open to the public was done through wrapping an object or making a billboard. This method however was only effective if you were a big company with an excessive advertising budget. Today this historic advertising medium has been advanced to using inflatables and balloons to advertise your product, service or business. It is affordable and suited to smaller and medium sized businesses with a limited budget, and creates an effective method of brand exposure and awareness.
When it comes to choosing the right advertising inflatable for your business, you first need to become familiarised with the basics of advertising inflatables.
- Advertising inflatables are displayed through cold air fan inflation. As long as the inflatable is being displayed it should be inflated.
- Advertising should be displayed where they are visible and many people can see them. Supermarkets, streets, beaches, garages, roof tops are ideal locations to display advertising inflatables.
- The maintenance costs of inflatables are not expensive. The electricity utilised by the cold air blowers are also a minor amount.
- Advertising inflatables are made from nylon fabric coated in long-lasting silicone that is extremely resistant to weather conditions.
- The wonderful thing is that even though an advertising inflatable should get damaged for example has a minor puncture, scratch or cut on the surface it can still be displayed. However when the damages are more severe it can be repaired by the factory at an insignificant cost.
- Advertising inflatables can lost quite a long time depending on how well they are maintained according to its manual.
- It is not advisable to raise an advertising inflatable into the air as it is made to stand on firm ground. Helium gas won’t make them raise either.
Choosing the right advertising inflatable will assist in reaching your marketing goals and target market. Inflatables and balloons vary in size and shape. Some advertising inflatables are the shape of a person and is great in size; making a significant impact from a far distance. Some advertising inflatables are filled up with air, some are filled with helium. The shape, size and type of your advertising inflatable really depend on your business’ concrete needs and how to best win your customers’ preference.
- Advertising blimps and balloons are usually tied to solid ground or a roof top and reach up to 120 feet in the air.
- Custom balloons are made according to your specifications and branding.
- Helium balloons
Do you want to invest in an alternative yet effective advertising medium that won’t dry out your marketing budget for the entire year? Why not invest in advertising through inflatables? It is cost effective, reaches a wide variety of people and attracts a lot of people’s attention. Contact us, the inflatable and balloon specialists of events and company advertising, and branding!
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